From beginning to end the construction of a personally ordered
Dell laptop computer requires so much more than meet s the eye. Orders are sent
to the one of Dell’s six different factories around the world. The factories
are located in Ireland, China, Brazil, Tennessee, Texas and Malaysia. Each factory is surrounded by logistic
centers that are located in the perimeter of the factory. The challenge of
these supplier logistic centers (SLCs) is to be able to keep required material on
hand to fill a myriad of orders. The laptop can be ordered online, in a store
or by phone. Then designed by engineers at another site. “This global teamwork
brings an added benefit – a globally distributed virtually
twenty-four-hour-per-day development cycle.” (pg. 582) This amazing
coordination and synchronization from order to the delivery at someone’s home
is one of the many wonders produced at the hand of the “flat world”
Another concept that has been honed and perfected in our newly
“flat world” is the ability of the terrorist network, Al Qaeda, to not only propagate
their concepts but they are able to grow and thrive thanks to the
characteristics of our “flat world”. Individual cells of the Al Qaeda network
may be physically independent. They may be required to supply their own
physical needs, but one thing that a terrorist network of this magnitude always
needs is more people that are willing to sacrifice their lives for a cause. The
internet has allowed “the small to act big, and the way it enables small acts –
the killing of a few people- to have big effects.” (Page 597) What the publicity that the internet provides
to these small acts is that it allows “terrorists to transmit their terror”.
The internet is an amazing tool of news and information, and at the hand of
everyone, including terrorists, they are able to propagate their cause and
their ideas and information is accessible by others of like mind with great
ease.
Thomas Friedman profoundly pinpoints one of the problems of
having great money. In his chapter portion regarding “The Curse of Oil” he
explains that as long as individuals, families and dictators rule countries that
are rich in oil are allowed to depend on their oil for sustenance. These rulers
never have to communicate or rely on the citizens of their country so “the
relationship between ruler and ruled is highly distorted.” (pg 626) Mr. Friedman suggests that the reason that
these countries often do not have strong institutions is because they have
never had to tap interest and energy from the actual people of their society. The
concept that Muslim countries make up about 20% of the world population while only accounting for 4%of the
worlds trade is an interesting viewpoint relating their inactivity in trade is
unequivocal to their population.
OPINION
I had strong negative feelings regarding the book, The World
is Flat. My first opinions were skeptical at best, but as I read, and
Thomas Friedman was given time and as he adequately explained his position, I
may not have come to believe all of his opinions, but I definitely do see how
and where his ideas come from. His mind is a remarkable mind, and I believe
that all people who plan to work and grow in our new “Flat World” I am grateful
for the opportunity that I would never have provided for myself, but that was
thrust upon me. I believe that I will always view the world and business in
this world differently after reading this book.
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